Is this an industry average?
No. The calculator multiplies the three numbers you enter. It does not look up a national close rate or a typical ticket.
Missed call calculator for service businesses
See what unanswered calls are worth in a month and a year. The math uses your calls, your close rate, and your average job. Nothing else.
Estimated lost revenue
Enter all three numbers. The estimate uses only what you type.
Missed calls per week × close rate × average job × 52 weeks. Some people call back. Lower the close rate if only some of those calls would have booked.
Catch the next one
A free ServiceBase site puts a tap-to-call number at the top and keeps quote requests in a list with a name, a phone, and a status. It does not text the customer for you. It gives them a way in while you are on a job.
If the calls never start because people cannot find you, use the AI visibility checklist, then read why answer engines skip a local company and how a small company can win the map pack.
Create a free siteWhat to do with the number
The result is a reason to change the phone path, not a reason to buy a lead. Put the number at the top of the page, say the hours you actually answer, and keep a form that still works when you are under a sink or in an attic. The request should land in a list you will open in the morning. That list is the whole free CRM until a second person is answering.
A plumbing or HVAC shop can compare the figure with what a page costs in the website cost note. The listing hours have to match the phone. The plumbing and HVAC profile tips cover that. If the company is still a checklist, start with the start guides before you spend the missed-call number on ads.
Pricing a job you do answer is a different question. The job pricing calculator turns overhead and the pay you want into an hourly rate. Guides for the page itself are under websites and start a business.
Questions
What close rate should I use?
The share of calls like these that become a paid job when you answer. If you do not track it, use a cautious figure from your own jobs. A number from an ad is not your close rate.
Does every missed call become a lost job?
No. Some people call back, and some were never going to hire you. The close rate is where you account for that. Lower it if only some of the missed calls would have booked.
What should I do with the result?
Put a tap-to-call number at the top of the site and a form that still works when you are on a job. A free ServiceBase site does both and keeps the request in a list you can call back.
Does this calculator store the numbers I enter?
No. The month and the year are calculated in the browser from the calls, close rate, and average job you type. Nothing is saved and nothing is sent.