Step by step. Official links included.
This is not legal, tax, or insurance advice. Read the official pages linked here. Partner offers are optional and labeled.
Start with installs on heights you can do safely with the ladder you own, on gutters you have cleaned or inspected first. Add hanger repairs when you understand the limit of a guard visit. Leave roof replacement and ice-dam work off the page until a roofer's license, or the board's exemption, says you may do them. Say which debris the product is meant for, because a screen that works on leaves can fail on pine needles. In Wisconsin the first customers are in Milwaukee. Leaves in fall and ice in winter.
Wisconsin winters are long and lake-effect snow is normal in the east. Exterior trades share a short season. Basements hold the equipment. A hot-climate attic-and-slab page is the wrong default.
File an LLC with the Wisconsin One Stop Business Portal. We do not have a filing fee for Wisconsin that we are willing to print. The Wisconsin One Stop Business Portal publishes it. Sole proprietors who operate under their own name often skip this filing. Confirm that on the same site.
Some boxes are labeled Partner. ServiceBase has not joined those programs. The links go to each company's own homepage, not a tracking link. If a program later approves us, the address will change and we may earn a commission. You can file, insure, and bank anywhere. Official government links are not partner links. Nothing on this page is a discount code.
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The guide stays public. An account saves your state, city, and trade, and lets you mark each filing as you go. The advertising credit is reserved when you register. It can be spent after the free website is live.
Create a free account to track your progressPick a name that says gutters, so you are not confused with a roofer who does not install guards or a lawn crew that cleans once a year. Search the state filing office and the city. Short enough to say from the bottom of a ladder. Use the same spelling on the invoice and the voicemail.
Search that name at the Wisconsin One Stop Business Portal before you print shirts. Use the same spelling on the truck and on a quote in Milwaukee.
A ladder route often starts as a sole proprietorship. An LLC is reasonable once you hire, take deposits, or a property manager wants the company on a certificate. The filing does not decide whether replacing a gutter crosses into roofing. Read the contractor board before you add that word. This page is not legal advice.
We do not have a filing fee for Wisconsin that we are willing to print. The Wisconsin One Stop Business Portal publishes it. Sole proprietors who operate under their own name often skip this filing. Confirm that on the same site.
An employer identification number is the business tax ID. The IRS issues it online at no charge and says you never have to pay a company to get one. If you form an LLC, file with the state first. The IRS says an EIN application can stall when the state filing is not done. A sole proprietor can often start with a Social Security number and get an EIN when a bank or a hire requires it.
Apply on the IRS page if you want the number yourself. LegalZoom, the partner beside this step, can request it while they form the company. That service is optional. The IRS fee is still zero either way.
The Wisconsin licensing page we could verify is the Wisconsin dwelling contractor. Open it and read the part that names the work you will sell.
A dwelling contractor credential is for residential construction. Other trades have their own credentials on the same agency's list.
Read the contractor board for roofing or gutter work and any project-cost threshold. A guard and a gutter replacement are different questions. Get the city business license. State the story limit you will actually work.
A city or county can require its own registration even when the state page is quiet. The city guides name the local permit counter. Call that office and write down what they say. Do not pay a third party that promises a license until you have read the official page.
General liability before the ladder goes up. Tell the insurer you install gutter guards and name the height. A fall, a damaged bed, and a gutter pulled loose are the ordinary claims. Commercial auto for the vehicle. Workers' compensation before anyone else is on a ladder. Keep a certificate you can send the same day.
Workers' compensation is a state program. Before anyone works with you, including a friend, ask an insurer and the state labor office whether you must carry it. This guide does not quote a headcount, because those rules differ and the state page is the source. The SBA page describes the common policies. It does not sell them. Buy the policy before you work in a house in Wisconsin.
Deposits on a whole-house install and the small repair tickets both go in a business account the same week. Note the address. The product you buy in advance should come out of that account, or a busy fall will look like profit before the supplier is paid. Set tax money aside before the season feels like spending money.
The bank will usually ask for your ID, the EIN or your Social Security number, and the formation papers if you filed an LLC. A checking account and a habit of setting tax money aside are enough at the start.
Treat these as typical planning estimates, not a price list. A one-story run is often discussed as a few hundred dollars and up once the length and the product are known. A second story, a steep roof, or a gutter that must be cleaned and rehung first is a different number. Write three prices before you need them: the one-story install, the two-story install, and the cleaning or repair you will refer.
Pine needles, oak leaves, and desert dust are different products and different hours. A price copied from another climate will miss. Adjust after you have timed ten houses. Do not promise the gutter will never need a look. A guard reduces cleaning. It does not repeal weather.
Milwaukee: a long severe winter, lake-effect snow, humid summers, and a short season for exterior and landscape work Guards to a stated story limit, with a cleaning first if the gutter is already packed, and repairs only if you do them. In Milwaukee, WI, list Bay View and Waukesha together only if one crew really covers both.
Google Business Profile with the cities you climb in and photos of guards you have actually installed in this climate. Reviews should name the neighborhood and whether the gutter was cleaned first. The website states the story limit, says a guard is not a roof, and asks for stories and whether the gutter already overflows. ServiceBase publishes the page and keeps the requests. It does not make a roof repair legal.
In Milwaukee, the profile, the reviews, and the site should name the neighborhoods you actually drive. ServiceBase publishes the page and keeps quote requests in a list on your account. No card. It does not file the LLC, get the EIN, or buy the insurance.
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Signup asks for an email and a password. No card. This guide opens the next step with the trade filled in. You can change every line after.
We do not have a filing fee for Wisconsin that we are willing to print. The Wisconsin One Stop Business Portal publishes it. Sole proprietors who operate under their own name often skip this filing. Confirm that on the same site.
The Wisconsin licensing page we could verify is the Wisconsin dwelling contractor. Open it and read the part that names the work you will sell. A dwelling contractor credential is for residential construction. Other trades have their own credentials on the same agency's list.
Start where you can reach the stops in a day. The city guides cover Milwaukee. The heating call cannot wait. A statewide claim is a weak service area.
Yes. Use the IRS link in the steps if you want the number yourself. LegalZoom, the partner on the EIN step, can request it while they form the company. That service is optional. The IRS fee is still zero.
All gutter guard business steps · Gutter guards website guide
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