This is not legal, tax, or insurance advice. Read the official pages linked here. Partner offers are optional and labeled.
Start with installs on heights you can do safely with the ladder you own, on gutters you have cleaned or inspected first. Add hanger repairs when you understand the limit of a guard visit. Leave roof replacement and ice-dam work off the page until a roofer's license, or the board's exemption, says you may do them. Say which debris the product is meant for, because a screen that works on leaves can fail on pine needles.
The state guides under this page cover all 50 states and the District of Columbia. Each one names the filing office and the licensing board we could verify, and it says so when we could not confirm a direct address. City guides cover the metros ServiceBase writes about for this trade, including Austin, TX, Houston, TX, Dallas–Fort Worth, TX, Las Vegas, NV.
High-demand trades with thin local websites are the ones to read first: chimney sweeps and standby generator installation in cold markets, snow removal, and Christmas light installation from November through January, then landscaping, electrical, cleaning, and roofing, in the cities linked below. The steps are the same shape for every trade. The license and the first job are not.
Some boxes are labeled Partner. ServiceBase has not joined those programs. The links go to each company's own homepage, not a tracking link. If a program later approves us, the address will change and we may earn a commission. You can file, insure, and bank anywhere. Official government links are not partner links. Nothing on this page is a discount code.
$500 in free advertising when you launch
Keep the checklist on your account
The guide stays public. An account saves your state, city, and trade, and lets you mark each filing as you go. The advertising credit is reserved when you register. It can be spent after the free website is live.
Pick a name that says gutters, so you are not confused with a roofer who does not install guards or a lawn crew that cleans once a year. Search the state filing office and the city. Short enough to say from the bottom of a ladder. Use the same spelling on the invoice and the voicemail.
02Form an LLC or stay a sole proprietor
A ladder route often starts as a sole proprietorship. An LLC is reasonable once you hire, take deposits, or a property manager wants the company on a certificate. The filing does not decide whether replacing a gutter crosses into roofing. Read the contractor board before you add that word. This page is not legal advice.
Each state guide links the filing office. Where we could verify an LLC fee from an official page, that guide prints the fee and the source. Everywhere else, the fee stays on the state's site.
An employer identification number is the business tax ID. The IRS issues it online at no charge and says you never have to pay a company to get one. If you form an LLC, file with the state first. The IRS says an EIN application can stall when the state filing is not done. A sole proprietor can often start with a Social Security number and get an EIN when a bank or a hire requires it.
Apply on the IRS page if you want the number yourself. LegalZoom, the partner beside this step, can request it while they form the company. That service is optional. The IRS fee is still zero either way.
Installing a guard on an existing gutter is often outside the contractor classifications, and replacing the gutter or repairing the roof often is not. Read the state board for roofing, sheet metal, or a handyman threshold, and read any dollar figure on that page rather than a number you remember. A city business license can apply either way. Two stories and a steep roof are a safety question and sometimes a license question. If you only work from the ground or a short ladder, say the limit. Do not advertise roof repairs on the same page until you have read the classification.
Read the contractor board for roofing or gutter work and any project-cost threshold. A guard and a gutter replacement are different questions. Get the city business license. State the story limit you will actually work.
05Insure the work
General liability before the ladder goes up. Tell the insurer you install gutter guards and name the height. A fall, a damaged bed, and a gutter pulled loose are the ordinary claims. Commercial auto for the vehicle. Workers' compensation before anyone else is on a ladder. Keep a certificate you can send the same day.
Workers' compensation is a state program. Before anyone works with you, including a friend, ask an insurer and the state labor office whether you must carry it. This guide does not quote a headcount, because those rules differ and the state page is the source. The SBA page describes the common policies. It does not sell them. Buy the policy before you work in a house in the city you will serve.
Deposits on a whole-house install and the small repair tickets both go in a business account the same week. Note the address. The product you buy in advance should come out of that account, or a busy fall will look like profit before the supplier is paid. Set tax money aside before the season feels like spending money.
The bank will usually ask for your ID, the EIN or your Social Security number, and the formation papers if you filed an LLC. A checking account and a habit of setting tax money aside are enough at the start.
07Price the real visit
Treat these as typical planning estimates, not a price list. A one-story run is often discussed as a few hundred dollars and up once the length and the product are known. A second story, a steep roof, or a gutter that must be cleaned and rehung first is a different number. Write three prices before you need them: the one-story install, the two-story install, and the cleaning or repair you will refer.
Pine needles, oak leaves, and desert dust are different products and different hours. A price copied from another climate will miss. Adjust after you have timed ten houses. Do not promise the gutter will never need a look. A guard reduces cleaning. It does not repeal weather.
08Get found, then create the free site
Google Business Profile with the cities you climb in and photos of guards you have actually installed in this climate. Reviews should name the neighborhood and whether the gutter was cleaned first. The website states the story limit, says a guard is not a roof, and asks for stories and whether the gutter already overflows. ServiceBase publishes the page and keeps the requests. It does not make a roof repair legal.
In your first city, the profile, the reviews, and the site should name the neighborhoods you actually drive. ServiceBase publishes the page and keeps quote requests in a list on your account. No card. It does not file the LLC, get the EIN, or buy the insurance.
Do I need an LLC to start a gutter guard business?
A ladder route often starts as a sole proprietorship. An LLC is reasonable once you hire, take deposits, or a property manager wants the company on a certificate. The filing does not decide whether replacing a gutter crosses into roofing. Read the contractor board before you add that word. This page is not legal advice. The SBA page linked in the steps explains the structures in general. A lawyer or an accountant can apply them to you. This guide cannot.
Does a gutter guards need a state license?
Installing a guard on an existing gutter is often outside the contractor classifications, and replacing the gutter or repairing the roof often is not. Read the state board for roofing, sheet metal, or a handyman threshold, and read any dollar figure on that page rather than a number you remember. A city business license can apply either way. Two stories and a steep roof are a safety question and sometimes a license question. If you only work from the ground or a short ladder, say the limit. Do not advertise roof repairs on the same page until you have read the classification.
Is an EIN free?
Yes. The IRS issues an employer identification number at no charge and says you never have to pay a fee for one. Use the IRS link in the steps if you want the number yourself. LegalZoom, the partner on that step, can request it while they form the company. That service is optional, and the IRS fee is still zero.
What does the free gutter guards site include?
A public page for your gutter guards business and city, and a list of the quote requests that come from that page. No card. It does not form the company, get the EIN, buy insurance, or replace a license. The website guide for this trade is separate: it is about what the page should say once the company is real.
