This is not legal, tax, or insurance advice. Read the official pages linked here. Partner offers are optional and labeled.
Choose recurring houses or move-outs for the first month, not both at full volume. Recurring work fills a week. Move-outs fill gaps and then collide with the week. Decide which one pays the account, and say so on the page. In California the first customers are in Los Angeles, San Diego, San Francisco, San Jose, Riverside, Sacramento. Los Angeles cleaning is distance. San Diego cleaning is salt film on the coast and hotter inland dust. Stairs, parking, and multi-unit access decide whether the job fits the day. Stairs, parking, and multi-unit access decide whether the job fits the day. Summer dust and a lot of new houses change the deep clean. Summer dust and a lot of new houses change the deep clean.
California is several climates. Coastal fog, inland heat, drought rules, and earthquakes all change the work. A license from the Contractors State License Board is the state starting point. The city permit is a second step.
File an LLC with the California Secretary of State. California Government Code section 12190 sets the fee for filing articles of organization at $70, and the fee for the statement of information at $20. The Secretary of State's LLC-1 cover sheet also says an LLC may have to pay a minimum $800 tax to the Franchise Tax Board. Read the Franchise Tax Board page before you treat $70 as the whole cost. A sole proprietorship can still be you, under your own name, without this filing. The fee is not a suggestion to form an LLC.
Some boxes are labeled Partner. ServiceBase has not joined those programs. The links go to each company's own homepage, not a tracking link. If a program later approves us, the address will change and we may earn a commission. You can file, insure, and bank anywhere. Official government links are not partner links. Nothing on this page is a discount code.
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Keep the checklist on your account
The guide stays public. An account saves your state, city, and trade, and lets you mark each filing as you go. The advertising credit is reserved when you register. It can be spent after the free website is live.
Pick a name that sounds like a person will show up, not a national franchise. Search the state records and the city. If customers will text you, the name has to be easy to spell in that text. Use it on the invoice and the voicemail the same way.
Search that name at the California Secretary of State before you print shirts. Use the same spelling on the truck and on a quote in Los Angeles.
Many cleaning companies start as a sole proprietorship and form an LLC when they hire the first employee or want the company name on the bank account. Either way, keep the money separate. An LLC does not decide whether you charge sales tax. That is a state revenue question. Read it. If you are the only person cleaning, say so. If a crew is coming, the structure and the insurance both change.
California Government Code section 12190 sets the fee for filing articles of organization at $70, and the fee for the statement of information at $20. The Secretary of State's LLC-1 cover sheet also says an LLC may have to pay a minimum $800 tax to the Franchise Tax Board. Read the Franchise Tax Board page before you treat $70 as the whole cost. A sole proprietorship can still be you, under your own name, without this filing. The fee is not a suggestion to form an LLC.
An employer identification number is the business tax ID. The IRS issues it online at no charge and says you never have to pay a company to get one. If you form an LLC, file with the state first. The IRS says an EIN application can stall when the state filing is not done. A sole proprietor can often start with a Social Security number and get an EIN when a bank or a hire requires it.
Apply on the IRS page if you want the number yourself. LegalZoom, the partner beside this step, can request it while they form the company. That service is optional. The IRS fee is still zero either way.
The California licensing page we could verify is the California Contractors State License Board. Open it and read the part that names the work you will sell.
Read this page for your trade. A city or county can require its own registration even when the state does not.
Read the contractor board far enough to see whether ordinary house cleaning is on it. Then get the city business license and the state tax permit the revenue department describes. Post-construction cleaning can be a different rule from a recurring house clean.
A city or county can require its own registration even when the state page is quiet. The city guides name the local permit counter. Call that office and write down what they say. Do not pay a third party that promises a license until you have read the official page.
General liability covers damage inside a house and an injury on site. Ask the insurer about key custody and about employees before you send anyone else into a home. A personal auto policy is the wrong place to hide a car full of chemicals and vacuums if that car is how you work. Workers' compensation is a state question the moment someone is on payroll or, in some states, the moment someone is helping. Ask. Do not copy a headcount from another state.
Workers' compensation is a state program. Before anyone works with you, including a friend, ask an insurer and the state labor office whether you must carry it. This guide does not quote a headcount, because those rules differ and the state page is the source. The SBA page describes the common policies. It does not sell them. Buy the policy before you work in a house in California.
Deposit cleaning payments into a business account the same week. Recurring clients pay small amounts, and those amounts disappear into a personal account. A simple note of which visit was paid is enough bookkeeping at the start. Set aside tax money every Friday.
The bank will usually ask for your ID, the EIN or your Social Security number, and the formation papers if you filed an LLC. A checking account and a habit of setting tax money aside are enough at the start.
07Price the work California actually has
Price by the visit, from bedrooms, bathrooms, condition, and extras. Ovens, fridges, and interior glass are where quotes go wrong, so name them as extras before you are standing in the kitchen. A recurring clean and a move-out are different prices. Write both down.
Humidity, hard water, pets, and stairs change the time. A price that assumes an empty suburban house will lose money in a walk-up. Raise the number after you have timed ten real visits, and tell recurring clients when the price changes.
Los Angeles: a mild coast, hot valleys, drought, and wildfire weather that changes how people build and water Recurring cleans, move-outs, and construction dust inside one part of the basin. San Diego: a cool marine layer on the coast, real heat inland, drought, and almost no winter freeze Recurring cleans and move-outs inside a coastal or inland boundary you publish. San Francisco: marine fog, a mild wet winter, dry summers, almost no freeze, and earthquakes that changed how houses are braced Recurring cleans, deep cleans, and move-outs as separate offers. In San Francisco, CA, list Sunset and Daly City together only if one crew really covers both. San Jose: mild wet winters, dry warm summers, drought, earthquake risk, and wildfire smoke that sometimes sits on the valley Recurring cleans, deep cleans, and move-outs as separate offers. In San Jose, CA, list Willow Glen and Cupertino together only if one crew really covers both. Riverside: hot inland summers, Santa Ana winds, a dry year most years, and wildfire weather on the edges Recurring cleans, deep cleans, and move-outs as separate offers. In Riverside, CA, list Riverside and Rancho Cucamonga together only if one crew really covers both. Sacramento: hot dry summers, cool wet winters, valley fog, and a delta breeze that does not replace air conditioning Recurring cleans, deep cleans, and move-outs as separate offers. In Sacramento, CA, list Midtown and Roseville together only if one crew really covers both.
08Get found, then create the free site
Google Business Profile, with photos of kitchens and baths you have finished. Reviews should mention the neighborhood and whether it was a recurring clean or a move-out. The website splits those services and the form asks for beds, baths, pets, and a date. ServiceBase publishes that page and keeps the requests. It will not book the calendar for you.
In Los Angeles, San Diego, San Francisco, San Jose, Riverside, Sacramento, the profile, the reviews, and the site should name the neighborhoods you actually drive. ServiceBase publishes the page and keeps quote requests in a list on your account. No card. It does not file the LLC, get the EIN, or buy the insurance.
California Government Code section 12190 sets the fee for filing articles of organization at $70, and the fee for the statement of information at $20. The Secretary of State's LLC-1 cover sheet also says an LLC may have to pay a minimum $800 tax to the Franchise Tax Board. Read the Franchise Tax Board page before you treat $70 as the whole cost. A sole proprietorship can still be you, under your own name, without this filing. The fee is not a suggestion to form an LLC.
What license does a cleaner need in California?
The California licensing page we could verify is the California Contractors State License Board. Open it and read the part that names the work you will sell. Read this page for your trade. A city or county can require its own registration even when the state does not.
Where should a new cleaning business start in California?
Start where you can reach the stops in a day. The city guides cover Los Angeles, San Diego, San Francisco, San Jose, Riverside, Sacramento. Distance is the objection. A statewide claim is a weak service area.
Is the EIN free?
Yes. Use the IRS link in the steps if you want the number yourself. LegalZoom, the partner on the EIN step, can request it while they form the company. That service is optional. The IRS fee is still zero.
