This is not legal, tax, or insurance advice. Read the official pages linked here. Partner offers are optional and labeled.
Choose recurring houses or move-outs for the first month, not both at full volume. Recurring work fills a week. Move-outs fill gaps and then collide with the week. Decide which one pays the account, and say so on the page.
The state guides under this page cover all 50 states and the District of Columbia. Each one names the filing office and the licensing board we could verify, and it says so when we could not confirm a direct address. City guides cover the metros ServiceBase writes about for this trade, including Lakeland–Winter Haven, FL.
High-demand trades with thin local websites are the ones to read first: chimney sweeps and standby generator installation in cold markets, snow removal, and Christmas light installation from November through January, then landscaping, electrical, cleaning, and roofing, in the cities linked below. The steps are the same shape for every trade. The license and the first job are not.
Some boxes are labeled Partner. ServiceBase has not joined those programs. The links go to each company's own homepage, not a tracking link. If a program later approves us, the address will change and we may earn a commission. You can file, insure, and bank anywhere. Official government links are not partner links. Nothing on this page is a discount code.
$500 in free advertising when you launch
Keep the checklist on your account
The guide stays public. An account saves your state, city, and trade, and lets you mark each filing as you go. The advertising credit is reserved when you register. It can be spent after the free website is live.
Pick a name that sounds like a person will show up, not a national franchise. Search the state records and the city. If customers will text you, the name has to be easy to spell in that text. Use it on the invoice and the voicemail the same way.
02Form an LLC or stay a sole proprietor
Many cleaning companies start as a sole proprietorship and form an LLC when they hire the first employee or want the company name on the bank account. Either way, keep the money separate. An LLC does not decide whether you charge sales tax. That is a state revenue question. Read it. If you are the only person cleaning, say so. If a crew is coming, the structure and the insurance both change.
Each state guide links the filing office. Where we could verify an LLC fee from an official page, that guide prints the fee and the source. Everywhere else, the fee stays on the state's site.
An employer identification number is the business tax ID. The IRS issues it online at no charge and says you never have to pay a company to get one. If you form an LLC, file with the state first. The IRS says an EIN application can stall when the state filing is not done. A sole proprietor can often start with a Social Security number and get an EIN when a bank or a hire requires it.
Apply on the IRS page if you want the number yourself. LegalZoom, the partner beside this step, can request it while they form the company. That service is optional. The IRS fee is still zero either way.
House cleaning is often a city business license and a tax permit, not a contractor classification. Confirm that by reading the contractor board, so you are not guessing from a Facebook group. Recurring home cleaning, move-out, and post-construction are different risks. Post-construction can bump into a contractor rule that a weekly house clean never triggers. Bond requirements show up in some cities for companies that hold keys. Ask the city clerk and write down the answer.
Read the contractor board far enough to see whether ordinary house cleaning is on it. Then get the city business license and the state tax permit the revenue department describes. Post-construction cleaning can be a different rule from a recurring house clean.
05Insure the work
General liability covers damage inside a house and an injury on site. Ask the insurer about key custody and about employees before you send anyone else into a home. A personal auto policy is the wrong place to hide a car full of chemicals and vacuums if that car is how you work. Workers' compensation is a state question the moment someone is on payroll or, in some states, the moment someone is helping. Ask. Do not copy a headcount from another state.
Workers' compensation is a state program. Before anyone works with you, including a friend, ask an insurer and the state labor office whether you must carry it. This guide does not quote a headcount, because those rules differ and the state page is the source. The SBA page describes the common policies. It does not sell them. Buy the policy before you work in a house in the city you will serve.
Deposit cleaning payments into a business account the same week. Recurring clients pay small amounts, and those amounts disappear into a personal account. A simple note of which visit was paid is enough bookkeeping at the start. Set aside tax money every Friday.
The bank will usually ask for your ID, the EIN or your Social Security number, and the formation papers if you filed an LLC. A checking account and a habit of setting tax money aside are enough at the start.
07Price the real visit
Price by the visit, from bedrooms, bathrooms, condition, and extras. Ovens, fridges, and interior glass are where quotes go wrong, so name them as extras before you are standing in the kitchen. A recurring clean and a move-out are different prices. Write both down.
Humidity, hard water, pets, and stairs change the time. A price that assumes an empty suburban house will lose money in a walk-up. Raise the number after you have timed ten real visits, and tell recurring clients when the price changes.
08Get found, then create the free site
Google Business Profile, with photos of kitchens and baths you have finished. Reviews should mention the neighborhood and whether it was a recurring clean or a move-out. The website splits those services and the form asks for beds, baths, pets, and a date. ServiceBase publishes that page and keeps the requests. It will not book the calendar for you.
In your first city, the profile, the reviews, and the site should name the neighborhoods you actually drive. ServiceBase publishes the page and keeps quote requests in a list on your account. No card. It does not file the LLC, get the EIN, or buy the insurance.
Many cleaning companies start as a sole proprietorship and form an LLC when they hire the first employee or want the company name on the bank account. Either way, keep the money separate. An LLC does not decide whether you charge sales tax. That is a state revenue question. Read it. If you are the only person cleaning, say so. If a crew is coming, the structure and the insurance both change. The SBA page linked in the steps explains the structures in general. A lawyer or an accountant can apply them to you. This guide cannot.
Does a cleaner need a state license?
House cleaning is often a city business license and a tax permit, not a contractor classification. Confirm that by reading the contractor board, so you are not guessing from a Facebook group. Recurring home cleaning, move-out, and post-construction are different risks. Post-construction can bump into a contractor rule that a weekly house clean never triggers. Bond requirements show up in some cities for companies that hold keys. Ask the city clerk and write down the answer.
Is an EIN free?
Yes. The IRS issues an employer identification number at no charge and says you never have to pay a fee for one. Use the IRS link in the steps if you want the number yourself. LegalZoom, the partner on that step, can request it while they form the company. That service is optional, and the IRS fee is still zero.
What does the free cleaning site include?
A public page for your cleaning business and city, and a list of the quote requests that come from that page. No card. It does not form the company, get the EIN, buy insurance, or replace a license. The website guide for this trade is separate: it is about what the page should say once the company is real.
