This is not legal, tax, or insurance advice. Read the official pages linked here. Partner offers are optional and labeled.
Start with weekly residential stops you can reach in a cluster. Add equipment repair when you can diagnose a pump without guessing. Leave resurfacing and new construction off the page until the license and the crew are real. If the metro barely has pools, do not pretend you have a fifty-stop week.
The state guides under this page cover all 50 states and the District of Columbia. Each one names the filing office and the licensing board we could verify, and it says so when we could not confirm a direct address. City guides cover the metros ServiceBase writes about for this trade, including Las Vegas, NV, Phoenix, AZ, Tampa, FL, Orlando, FL.
High-demand trades with thin local websites are the ones to read first: chimney sweeps and standby generator installation in cold markets, snow removal, and Christmas light installation from November through January, then landscaping, electrical, cleaning, and roofing, in the cities linked below. The steps are the same shape for every trade. The license and the first job are not.
Some boxes are labeled Partner. ServiceBase has not joined those programs. The links go to each company's own homepage, not a tracking link. If a program later approves us, the address will change and we may earn a commission. You can file, insure, and bank anywhere. Official government links are not partner links. Nothing on this page is a discount code.
$500 in free advertising when you launch
Keep the checklist on your account
The guide stays public. An account saves your state, city, and trade, and lets you mark each filing as you go. The advertising credit is reserved when you register. It can be spent after the free website is live.
Use a name that says pools, so a green-pool call does not land on a lawn company by accident. Search the state filing office and the city. The name on the invoice, the route sheet, and the voicemail should match.
02Form an LLC or stay a sole proprietor
A weekly route often starts as a sole proprietorship. An LLC makes sense when you hire, when you repair equipment under a company name, or when an HOA wants a certificate. The filing does not decide the chemical rules or the contractor license for equipment replacement. Read those separately. This page is not legal advice.
Each state guide links the filing office. Where we could verify an LLC fee from an official page, that guide prints the fee and the source. Everywhere else, the fee stays on the state's site.
An employer identification number is the business tax ID. The IRS issues it online at no charge and says you never have to pay a company to get one. If you form an LLC, file with the state first. The IRS says an EIN application can stall when the state filing is not done. A sole proprietor can often start with a Social Security number and get an EIN when a bank or a hire requires it.
Apply on the IRS page if you want the number yourself. LegalZoom, the partner beside this step, can request it while they form the company. That service is optional. The IRS fee is still zero either way.
Weekly cleaning and chemical balance are often a city business license and a careful read of the state rules for pool technicians or commercial pools, not the same license as building a pool. Read the contractor board and the health or environmental page that mentions pools. Those can be different agencies. Repairing a pump, replumbing a line, or building a pool can cross into a licensed trade. If you only test and brush, say that. Do not advertise a replaster or a new pool unless the board says you may.
Read the contractor board and any state pool or spa technician page. Weekly service and construction are different questions. Get the city business license. Do not advertise gas heaters, electrical bonding, or a new pool build unless you hold that classification.
05Insure the work
General liability before you are on someone else's deck. Chemical spills and equipment you took apart are the claims to describe to the insurer. Commercial auto for the route vehicle. Workers' compensation before a second person is handling chemicals or a pump. A property manager will ask for the certificate.
Workers' compensation is a state program. Before anyone works with you, including a friend, ask an insurer and the state labor office whether you must carry it. This guide does not quote a headcount, because those rules differ and the state page is the source. The SBA page describes the common policies. It does not sell them. Buy the policy before you work in a house in the city you will serve.
Route payments are small and weekly. They vanish in a personal account. Deposit them, note the address, and set tax money aside every Friday. Equipment repairs are larger and should hit the same account so you can see which visits actually paid.
The bank will usually ask for your ID, the EIN or your Social Security number, and the formation papers if you filed an LLC. A checking account and a habit of setting tax money aside are enough at the start.
07Price the real visit
Price a weekly stop from the pool size, the access, and how far it sits from the rest of the route. A green-pool recovery and a pump replacement are different quotes. Write all three down: the weekly stop, the recovery, and the repair you will refer.
A long swim season and a three-month season cannot share a national monthly price. Chemicals and drive time are local. Adjust after a month of real stops, and tell a customer when the price changes for a route that got farther away.
08Get found, then create the free site
Google Business Profile aimed at the neighborhoods that have pools, not a downtown of apartments. Reviews should say weekly service or a repair, and the area. The website splits those offers and asks which one they need. ServiceBase publishes the page and keeps the requests. It does not balance the water.
In your first city, the profile, the reviews, and the site should name the neighborhoods you actually drive. ServiceBase publishes the page and keeps quote requests in a list on your account. No card. It does not file the LLC, get the EIN, or buy the insurance.
Do I need an LLC to start a pool service business?
A weekly route often starts as a sole proprietorship. An LLC makes sense when you hire, when you repair equipment under a company name, or when an HOA wants a certificate. The filing does not decide the chemical rules or the contractor license for equipment replacement. Read those separately. This page is not legal advice. The SBA page linked in the steps explains the structures in general. A lawyer or an accountant can apply them to you. This guide cannot.
Does a pool service need a state license?
Weekly cleaning and chemical balance are often a city business license and a careful read of the state rules for pool technicians or commercial pools, not the same license as building a pool. Read the contractor board and the health or environmental page that mentions pools. Those can be different agencies. Repairing a pump, replumbing a line, or building a pool can cross into a licensed trade. If you only test and brush, say that. Do not advertise a replaster or a new pool unless the board says you may.
Is an EIN free?
Yes. The IRS issues an employer identification number at no charge and says you never have to pay a fee for one. Use the IRS link in the steps if you want the number yourself. LegalZoom, the partner on that step, can request it while they form the company. That service is optional, and the IRS fee is still zero.
What does the free pool service site include?
A public page for your pool service business and city, and a list of the quote requests that come from that page. No card. It does not form the company, get the EIN, buy insurance, or replace a license. The website guide for this trade is separate: it is about what the page should say once the company is real.
