This is not legal, tax, or insurance advice. Read the official pages linked here. Partner offers are optional and labeled.
Atlanta humidity and pollen make exterior timing the job. Intown Decatur and East Atlanta houses need careful prep on older wood and plaster. Marietta and Sandy Springs are larger HOA exteriors. Red clay and pine sap are the annoyances your prep should mention. A page that skips prep will be compared against a painter who did not.
crawl spaces, red clay, a mix of intown bungalows and large suburban houses with HOAs humid heat, pollen season, pine debris, and ice storms that are rare but hard on trees and lines Humidity-timed exteriors, interior plaster and drywall, and HOA colors OTP.
Start the route in Decatur, Buckhead, and East Atlanta. Add Marietta and Sandy Springs when you can reach them the same day. Intown customers want a crew that can park and protect old floors. Suburban customers want a crew that will show up inside the HOA window.
The Georgia guide has the filing office. This page is the local version: what the first jobs are, which permit counter to call, and how to price a day here.
Some boxes are labeled Partner. ServiceBase has not joined those programs. The links go to each company's own homepage, not a tracking link. If a program later approves us, the address will change and we may earn a commission. You can file, insure, and bank anywhere. Official government links are not partner links. Nothing on this page is a discount code.
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Keep the checklist on your account
The guide stays public. An account saves your state, city, and trade, and lets you mark each filing as you go. The advertising credit is reserved when you register. It can be spent after the free website is live.
Painters often start as sole proprietors and form an LLC when the jobs get larger than a few rooms or when a general contractor wants a company on the certificate. Either is a real start. The LLC filing does not decide whether a city wants a home-improvement registration. Read that separately. Ask an accountant if you are hiring painters as employees and still thinking of them as subcontractors.
We do not have a filing fee for Georgia that we are willing to print. Use the SBA lookup, choose Georgia, and read the fee on the state office's own page. Sole proprietors who operate under their own name often skip this filing. Confirm that on the same site.
If your customers are in Atlanta, the registered-agent address still has to satisfy Georgia. Read the filing office's rule. A neighbor's kitchen table is not always an acceptable address.
An employer identification number is the business tax ID. The IRS issues it online at no charge and says you never have to pay a company to get one. If you form an LLC, file with the state first. The IRS says an EIN application can stall when the state filing is not done. A sole proprietor can often start with a Social Security number and get an EIN when a bank or a hire requires it.
Apply on the IRS page if you want the number yourself. LegalZoom, the partner beside this step, can request it while they form the company. That service is optional. The IRS fee is still zero either way.
Check the contractor or home-improvement board for painting, and read any project-cost threshold on that site. Exterior repairs that go past paint can be a different license. Ask the city about a business license either way.
Georgia licenses residential and general contractors through the Secretary of State. We could not load that licensing page from here, so this page does not guess the address. Use the SBA lookup, then the Secretary of State licensing division, and confirm the URL before you apply.
City of Atlanta permits is the local counter for work in Atlanta. We are naming that office, not linking a fee schedule we have not read. Call them or open the city's own site and ask what a new painter has to register before the first job in Buckhead.
The Georgia guide repeats the board link and tells you what we could not verify. Read it before you pay a filing service.
05Insure the work
General liability for overspray, floors, and a ladder falling the wrong way. If you spray, say so to the insurer. Commercial auto when the van carries ladders and paint as the business. Workers' compensation before a second painter is on a ladder. A certificate is a normal request from a contractor who hired you for the interior.
Workers' compensation is a state program. Before anyone works with you, including a friend, ask an insurer and the state labor office whether you must carry it. This guide does not quote a headcount, because those rules differ and the state page is the source. The SBA page describes the common policies. It does not sell them. Buy the policy before you work in a house in Atlanta.
Deposits on paint and the final check should hit a business account. Material stores will put the company name on the receipt if the card matches. Keep the deposit schedule on the proposal so you are not funding a whole interior on a personal card.
The bank will usually ask for your ID, the EIN or your Social Security number, and the formation papers if you filed an LLC. A checking account and a habit of setting tax money aside are enough at the start.
07Price a day in Atlanta
Price interior and exterior separately. Rooms or elevation, occupied or empty, and what prep includes: caulk, patch, sand, primer. Color advice is optional. Prep is the job. Cabinets are their own price.
Climate decides when exterior paint will fail and when you can apply it. Build dry time into the schedule. Do not quote a whole exterior from photos without asking about the surface: stucco, wood, brick, or previously painted siding.
humid heat, pollen season, pine debris, and ice storms that are rare but hard on trees and lines crawl spaces, red clay, a mix of intown bungalows and large suburban houses with HOAs That is why a price copied from another metro will miss. Humidity-timed exteriors, interior plaster and drywall, and HOA colors OTP.
Write the price you want for the common job in Decatur and the price you want for a far stop in Sandy Springs. If the second number is not worth the drive, leave Sandy Springs off the service area.
08Open the profile, the reviews, and the site
Claim the Google Business Profile for Atlanta, GA. Set hours you answer. The service area should list Decatur, Buckhead, and East Atlanta if those are real stops, and it should leave off towns you will not drive.
Ask for a review after a clean job, and ask them to mention the neighborhood and the task. A review that says the work and Marietta helps the next search. A review that says 'great service' does not.
Google Business Profile with photos of your own edges and the neighborhoods you work. Reviews should say interior or exterior and the area. The website splits those services and the form asks for rooms or elevation and timing. ServiceBase turns that into a public page and a list of requests.
When the name and the phone are real, create the free painter site with Atlanta already filled in. Quote requests land in your list. The site does not replace City of Atlanta permits.
Pick the service you can finish, search the name at the SBA: state registration lookup, get the free EIN from the IRS, read the license page, call City of Atlanta permits, insure the work, open a business account, and publish a page that names Decatur and the jobs you want. Humidity-timed exteriors, interior plaster and drywall, and HOA colors OTP.
What does a painter license look like for Atlanta, GA?
Check the contractor or home-improvement board for painting, and read any project-cost threshold on that site. Exterior repairs that go past paint can be a different license. Ask the city about a business license either way. Georgia licenses residential and general contractors through the Secretary of State. We could not load that licensing page from here, so this page does not guess the address. Use the SBA lookup, then the Secretary of State licensing division, and confirm the URL before you apply. Then ask City of Atlanta permits what the city adds.
How should I price painter work in Atlanta?
Price interior and exterior separately. Rooms or elevation, occupied or empty, and what prep includes: caulk, patch, sand, primer. Color advice is optional. Prep is the job. Cabinets are their own price. humid heat, pollen season, pine debris, and ice storms that are rare but hard on trees and lines Time the first ten jobs in Decatur and East Atlanta before you copy a price from another city.
Can I publish a painter site before the LLC is approved?
You can draft it. Put it in public under the name you will actually use, with the phone you answer. If the state requires the license before you advertise the work, wait. The free ServiceBase site does not file the company. Signup can open with painter and Atlanta filled in so you are not retyping them.